As TikTok continues to grow, and become a key culture driver in many regions, many advertisers are logically considering how they can tap into the platform in order to boost their promotions.
But marketing on TikTok is different from other platforms, most specifically in that TikTok users respond better to native-style content, arguably more so than other platforms. The full-screen, short-form nature of TikTok clips means that interruptive approaches are less successful, so you need to align with norms and trends of the ‘For You’ feed for maximum branding impact.
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