The Dip – Seth Godin
The Thank You Economy – Gary Vaynerchuk
The Carpenter – Jon Gordon
UnMarketing – Scott Stratten (2rd edition ©2017 is best)
Raving Fans – Ken Blanchard, Sheldon Bowles
Speaking the Languages of Miracles – Deanna Scott
Everybody Matters – Bob Chapman & Raj Sisodia
The Compound Effect – Darren Hardy
Becoming A Category Of One – Joe Calloway
Mindset: The New Psychology of Success – Carol Dweck
Contagious: Why Things Catch On – Berger, Jonah
The Icarus Deception: How High Will You Fly? – Seth Godin
Love Is the Killer App: How to Win Business and Influence Friends – Tim Sanders
The Power of Who: You Already Know Everyone You Need to Know – Bob Beaudine
The Slight Edge: Secret to a Successful Life – Jeff Olson
The SPEED of Trust: The One Thing That Changes Everything – Stephen M.R. Covey
The Experience Economy: Work Is Theater & Every Business a Stage – B. Joseph Pine & James H. Gilmore
Authenticity: What Consumers Really Want – James H. Gilmore & B. Joseph Pine II
The Art of Possibility: Transforming Professional and Personal Life – Rosamund & Benjamin Zander
Work Like You’re Showing Off – Joe Calloway
Delivering Happiness – Tony Hsieh
To Sell Is Human –Dan Pink
Vital Friends – Tom Rath
Influence – Robert Cialdini
The Energy Bus – Jon Gordon
The Fred Factor – Mark Sanborn
First Things First – Steven Covey
Smart Talk for Achieving Your Potential -Lou Tice
Eat, Move, Sleep – Tom Rath
Influence – Robert Cialdini
Purple Cow – Seth Godin
Pre-Suasion – Robert Cialdini
Humans are Underrated – Geoff Colvin
Grit – Angela Duckworth
Captivate – Vanessa Van Edwards
Vital Friends – Tom Rath
Big Magic – Elizabeth Gilbert
Curious – Ian Leslie
Braving the Wilderness – Brené Brown
Talking to Strangers – Malcolm Gladwell
Whale Done! – Ken Blanchard
This is Marketing – Seth Godin
The Conversion Code – Chris Smith