With the vaccine roll-out now well underway, many parts of the world are gradually entering a rebuilding phase, which will see increase economic growth and investment, and new opportunities for many brands to expand their operations in-step.
But in order to do that, you may need to freshen up your approach to appeal to the new market. Indeed, perceptions have been altered, impacted businesses will have less funding for investment, and the very means of communicating what you do may also need to change as a result of pandemic-inspired shifts.
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