LinkedIn has published a new, 17-page pocket guide on effective B2B creative, which highlights some of the key elements to consider when putting together your campaigns, in order to create ‘thumb-stopping’ moments.

“The ‘thumb stopper’ refers to a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice. There’s no surefire formula for creating thumb-stopping content. Powerful creative is what makes the magic happen, and it can only come from talented marketers and creators possessing a keen understanding of their audiences.”

As explained by LinkedIn:

We’re now into the final days of 2020, and while most will be happy to see the back of what’s been an extremely challenging year, it’s also worth reflecting on the various incidents and happenings over the last 12 months, just to take in the full scope, and the many impacts