Blog — Page 10

Best Use of Audio on TikTok for Brands

August 18, 2021 By EmmanuelFonte Leave a Comment

TikTok has transformed the role of sound in social media.

Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.

That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.

TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.

Ever heard of ‘sonic branding’? Full article here.

Filed Under: Blog, marketing, Music, New Media

Homes in 10 Hottest Markets Are Selling in 6 Days

August 13, 2021 By EmmanuelFonte Leave a Comment

Homes are selling faster than ever—in less than a week in the country’s most active housing markets.

Realtor.com® released a new report revealing housing’s top 10 ZIP codes for 2021. This year’s list showed some of the most significant drivers behind the hottest markets:

Housing affordability with asking prices that offer bigger houses for the money
A growing number of high-income millennials
Close proximity to local amenities and outdoor activities

“The ZIPs that make our annual hottest report are very competitive, but this year, they are white hot,” says Danielle Hale, realtor.com®’s chief economist. “Homes in this year’s ZIPs are under contract in less than a week, which is three times faster than the contract times for last year’s hottest markets. While there’s no question that buyers have faced a challenging housing market during the pandemic, our hottest ZIPs list also highlights some of the silver linings. The rise in remote work has given some buyers more flexibility to live wherever they want, and many are finding larger homes at lower prices, as well as a higher quality of life, in the 2021 hottest ZIPs.”

Homes are selling in the top 10 markets an average of six days—31 days faster than the rest of the country. Home listing views on realtor.com® are up 156% compared to a year earlier.

Filed Under: Blog, Economy, Real Estate, Real Estate Updates

7 Social Media Design Mistakes That All Marketers Need to Avoid

August 10, 2021 By EmmanuelFonte 1 Comment

The team from Red Website Design share seven social media design mistakes you should avoid in this infographic.

Are you looking for ways to improve your social media presence? Want to learn how to get your social media images looking perfect every time?

Filed Under: Blog, marketing, New Media, Technology

How to Create a Powerful Marketing Funnel: The Ultimate Guide

August 4, 2021 By EmmanuelFonte Leave a Comment

Filed Under: Blog, marketing, New Media, Technology

20 Cities With the Most Severe Housing Shortages

July 27, 2021 By EmmanuelFonte Leave a Comment

The inventory shortage, which has been a nuisance for years now, is causing even greater disruption since the pandemic began. Fueling intense buyer competition and sky-high home prices, the historic supply crunch requires a “once in a generation” federal response to address decades of underinvestment and underbuilding, argues the National Association of REALTORS®.

There are areas of the country that exemplify the problem and support NAR’s urgent call. DeedClaim, an online deed preparation service, analyzed the 50 largest metros to identify the markets with the biggest housing deficits. The site crunched realtor.com® data to determine each metro area’s supply levels and analyzed population changes to find where the lowest amount of available housing is compared to demand.

Phoenix and Dallas topped the list with the biggest housing shortages. Cities in Southern states tended to have the largest housing shortages, according to the study.

Filed Under: Blog, Economy, Real Estate, Real Estate Investment, Real Estate Updates

Email Marketing and Why it’s So Important

July 26, 2021 By EmmanuelFonte 1 Comment

Even with social platform usage continuing to rise, email remains a key element of any effective digital marketing strategy, providing a direct connection between you and your target audience, and facilitating a range of engagement benefits.

When it’s done right.

Filed Under: Blog, marketing, Technology

Top Key Instagram Metrics Every Marketer Should Know

July 21, 2021 By EmmanuelFonte Leave a Comment

What’s the most important metric for growing your Instagram audience and engagement?

Is it reach and/or impressions? What about follower growth, or average engagement rate?

Tracking the right metrics is crucial if you want to maximize your Instagram marketing efforts, but it may not always be clear where to start, or which specific elements are of most importance for your brand.

Filed Under: Blog, marketing, New Media, Technology

YouTube Audio Ads vs. Video Ads – Which Performs Better?

July 14, 2021 By EmmanuelFonte Leave a Comment

With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube announced the addition of audio ads in order to give marketers more options for connecting with their target audiences.

But are they effective – and how do they compare to YouTube’s regular video ad options, in terms of creative approach and response?

SOURCE: SocialMedia Today

Filed Under: Blog, marketing, New Media, Technology

Succeed with Video on Each Social Network

July 12, 2021 By EmmanuelFonte Leave a Comment

The team from Breadnbeyond share their tips for success in this infographic.

Are you looking for ways to improve your social media marketing strategy? Want to know how to incorporate video on each social network?

Filed Under: Blog, marketing, New Media, Technology

9 Internet Safety Tips

June 25, 2021 By EmmanuelFonte Leave a Comment

eCommerce has seen a massive rise over the past 12 months, with the COVID-19 lockdowns forcing most of us to find new ways to shop, exacerbating already established trends away from physical stores and towards more advanced, streamlined online buying.

Filed Under: Blog, marketing, New Media, Technology