While they’ve been a part of the social media landscape since pretty much the beginning, many people still don’t understand the use or value of hashtags, or how to choose the right tags to include in your posts.
Archives for 2021
All Treats, No Tricks: Halloween for Brands
October 14, 2021 By Leave a Comment
Halloween is fast approaching, and if you’re searching for insights into the latest trends and shifts, TikTok is the app of the moment, and could provide a helpful guide as to where people are leaning for the spooky season.
Data Never Sleeps – How Much Data is created every 60 seconds
October 12, 2021 By Leave a Comment
If you’re like most people, you’re spending more time in social apps as you look to stay connected, you’re spending more money via eCommerce, stemming from store closures and restrictions, and you’re logging in to work from home, leading to new habitual behaviors.
Among the key notes (and again, these stats relate to what happens every minute):
- YouTube users are watching 694,444 hours of video
- Zoom hosts 856 minutes of webinars
- TikTok users watch 167 million clips
source: SocialMediaToday
Google’s Core Web Vitals & Ecommerce Website Builders – How To Optimize For Them
September 30, 2021 By Leave a Comment
8 Social Media Marketing Trends and Predictions for 2022
September 20, 2021 By Leave a Comment
Are you mulling over your social media strategy for the year ahead? Want to learn about the key trends likely to affect how potential customers use social media?
The team from Red Website Design share 8 social media trends to watch out for in this infographic.
The Best Low-Maintenance Kitchen Finishes
September 18, 2021 By Leave a Comment
Cut down on cleaning time and repair costs by choosing these finishes for flooring, cabinets, countertops and more
If you want to cut down on the time it takes to keep your kitchen spick and span, you should take a closer look at your finishes. From flooring to hardware, the materials you select can tack on extra time to your cleanup routine. Wondering which options cut down on dusting, scrubbing and wiping? Here’s a list of easy-to-maintain finishes.
Key Types of Content Distribution Channels
September 13, 2021 By Leave a Comment
Do you know the difference between ‘Paid’, ‘Earned’, and ‘Owned’ media channels, and how you can utilize each in your digital marketing approach?
Each plays an important, but different role, and understanding this, and how to utilize these tools, is key to mapping out an effective strategy and driving response with your marketing campaigns.
TikTok Impact on Audience Behaviors
August 31, 2021 By Leave a Comment
Would you consider the time you spend on TikTok as ‘time well spent’?
That’s the core of what TikTok sought to find out via a new survey conducted in partnership with Kantar among more than 7,000 global TikTok users.
The results show that TikTok users are increasingly getting enjoyment and connection from the app.
Best Use of Audio on TikTok for Brands
August 18, 2021 By Leave a Comment
TikTok has transformed the role of sound in social media.
Rather than it being an afterthought, for many, music has become the trigger point for the creative process. Creators will now seek out trending songs or sounds on TikTok, and make their content to suit, knowing that’s how it’ll be discovered.
That means that brands also need to consider their audio options in the app, and how they can align with the same trends. According to TikTok’s own research, 73% of users will “stop and look” at ads on TikTok with audio.
TikTok is a ‘sound on’ platform, and creating your campaigns with this in mind could end up defining your ultimate level of success in the app.
Ever heard of ‘sonic branding’? Full article here.
